Fundraising online. Do the basics, please.
Many charities have got offline donor engagement journeys down pat, but there are barely any who have paid attention to online donor engagement.
View ArticleDonation usability - lessons from the experts
Many argue for the removal, or replacement, of 'donate now' buttons on charity websites. But a recent usability study of such sites shows that many users find it hard to donate. So who's right?
View ArticleEmail - the (old) new media
While excitement about the new communication mediums the internet allows for charities is understandable, the humble 'old' email is often neglected. But emails are a great vehicle to tell a story, if...
View ArticleTweeting from the National Convention
Conferences are an ideal time to try out the power of Twitter and connect with other people attending. And people *not* attending.
View ArticleMeasuring the impact of a 'Fry Tweet'
Of all the UK celebrities on Twitter, Stephen “National Treasure” Fry is perhaps the most widely known. He was certainly one of the first celebrities to use it and now boasts over 650,000 followers –...
View ArticleWhat does the latest social media research tell us?
Social media has been the brave new world online for a while now, but meaningful statistics on usage rates are often hard to find. A fourth edition of a survey first run in September 2006 gives great...
View ArticleFacebook Connect brings the world of Facebook to your website
Using Facebook Connect can make your website more interactive, and help people spread the word about what you do to their Facebook network.
View ArticleIs Facebook a waste of time?
Is Facebook the answer to our stewardship prayers? Or would a charity's time be better spent doing something, anything, else.
View ArticleWhat reactions do your emails cause?
What do your supporters think about your emails?Are you sending an email for the reader's benefit or yours?
View ArticleThe Virgin birth: Changes in the online fundraising market
As Virgin Money Giving prepares to enter the online fundraising marketplace, Celina Ribeiro looks at developments in the subsector and what it may mean for the future of online fundraising.
View ArticleOnline offers: fundraising platforms compared
With an increasing number of online donation platforms available to charities, Celina Ribeiro looks at their various features and fees.
View ArticleWhy the word 'leverage' has no place in charity comms
Think about the way you're talking to your supporters, and the language you use. It makes the difference between being listened to and ignored.
View ArticleIs the 29th IFC the first global fundraising conference powered by Twitter?
It's the biggest fundraising conference in the world - and this year Twitter's playing a large part, 12 months after being unheard of.
View ArticleGreen Thing launches Nothing - the way to spend without spending
If you haven’t heard of Green Thing, you should go straight to their website and see what they do and how they talk about it. I wanted to talk about their latest appeal. It’s the launch of “the world’s...
View ArticleGlass workshop, a real-time case study of video
One new site that’s launched this week and is already generating a fair bit of interest is the Glass Workshop. It was built by the charity agency Whitewater, who are working with the charity SolarAid...
View ArticleBetter with age: Older donors do it online too
Many charities see the internet as a way to communicate with the youth market, but it’s not just the young and hip who are online. Older donors are valuable and ignored at your peril, says Jonathan...
View ArticleUsability and user delight on charity websites
Charity websites can provide users with "unexpected delight", as the brilliant Dogs Trust website demonstrates.
View ArticleJustGiving launches iPhone app
JustGiving has launched an iPhone application to help fundraisers increase the number of donations ahead of this weekend’s London Marathon.
View ArticleiHobo - finally, a charity iPhone app that makes you think
A new iPhone app by Depaul actually makes users feel something (while getting around donation restrictions). That is revolutionary, says Jonathan Waddingham.
View ArticleGiving more expendable than gym membership, survey finds
The urge to stay fit would appear to be stronger than the impulse to give to charity, according to a year-long survey.
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